“At Night Shift, we always keep an eye out for emerging beverage brands, alcoholic or non-alcoholic, that could benefit from our relationships in the market,” says Burns. The partnership between Loverboy and Night Shift started when Night Shift Co-Founder & President Rob Burns slid into Cooke’s direct messages on Instagram upon learning about Loverboy on the latest season of Summer House. In Season 4 of Summer House, Co-Star Carl Radke joins the team to spearhead brand partnerships and sales. Summer House Co-Star and fiancé Amanda Batula serves as the brand’s Creative Director, designing Loverboy’s packaging as an extension of Kyle’s personality: colorful, social and playful in nature. Like Night Shift, Loverboy is a brand built on family, friendship and entrepreneurial spirit. Loverboy relieves this pent-up consumer demand with a lightly carbonated hard tea that won’t weigh you down – literally and figuratively.”Īs a Manchester, MA native and MBA graduate of Babson College, Cooke is thrilled to expand Loverboy’s presence to his home market. “Before the introduction of hard seltzer, the alcohol industry was relatively behind in satisfying demand for those seeking a ‘better-for-you’ drink. “In recent years, there has been more pressure than ever to deliver quality food and beverage experiences that simultaneously please the health-conscious consumer and cater to those with dietary goals and restrictions,” explains Kyle Cooke, Founder of Loverboy.
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